MARKET & DEMOGRAPHICS
The two components of the market are the regional resident population and the nonresident tourist population.
AVAILABLE RESIDENT MARKET
• Standard definition of the effective resident market for a major theme park is a 100-mile radius of the site.
• This is about two hours in driving time given typical urban traffic conditions, with attendees originating beyond this limit classed as tourists.
• As shown in the adjacent map the total Resident Market for Spirit of America was 12.1 million in 2011.
• Composed of the following California Counties located within a two hour drive of each other: Alameda, Amador, Calaveras, Contra Costa, El Dorado. Madera. Marin. Mariposa, Merced, Monterey, Napa, Placer, Sacramento, San Francisco, San Joaquin, San Mateo, Santa Clara, Santa Cruz. Solano. Sonoma, Stanislaus. Sutter, Tuolumne. Yolo and Yuba.