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The two components of the market are the regional resident population and the nonresident tourist population.


• Standard definition of the effective resident market for a major theme park is a 100-mile radius of the site.

• This is about two hours in driving time given typical urban traffic conditions, with attendees originating beyond this limit classed as tourists. 

• As shown in the adjacent map the total Resident Market for Spirit of America was 12.1 million in 2011.

• Composed of the following California Counties located within a two hour drive of each other: Alameda, Amador, Calaveras, Contra Costa, El Dorado. Madera. Marin. Mariposa, Merced, Monterey, Napa, Placer, Sacramento, San Francisco, San Joaquin, San Mateo, Santa Clara, Santa Cruz. Solano. Sonoma, Stanislaus. Sutter, Tuolumne. Yolo and Yuba.

Spirit of California Demographis
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